Digital Marketing Operations Specialist
1 week ago
At Sojern, we believe in the power of digital marketing to drive travel industry growth. As an Ad Operations Coordinator, you will play a critical role in managing and optimizing ad campaigns to ensure they meet client objectives and deliver exceptional results.
You will collaborate closely with Customer Support Managers, Analysts, and other internal teams to handle the execution, troubleshooting, and continuous improvement of campaigns throughout their lifecycle.
Your primary responsibilities will include coordinating the launch and optimization of campaigns, resolving any technical issues, and leveraging your analytical skills to monitor campaign performance.
You will investigate data-driven problems, providing insights and recommendations that help improve campaign results. Additionally, you will contribute to client reporting and support ad hoc projects aimed at driving client success.
This role offers an opportunity to gain hands-on experience in digital marketing and ad operations, with the chance to take on increasing responsibilities as you advance within the company.
Daily Responsibilities:
- Develop and execute targeted email campaigns to drive engagement and activation across business lines, aligning with buyer and customer lifecycle segments.
- Ensure campaigns are successfully launched and optimized, troubleshooting any technical issues that may arise.
- Collaborate directly with Customer Support Managers and Analysts on daily workload needs, client reporting, and ad hoc projects.
- Investigate and resolve data-driven issues, applying analytical skills to improve campaign performance.
- Take on increasing responsibilities, such as overseeing campaign reporting, optimizations, and contributing to ad hoc projects.
Required Skills and Qualifications:
- Bachelor's degree in Communications, Marketing, or Advertising.
- Strong understanding of campaign operations, with the ability to contribute to the successful execution of tasks under guidance.
- Proactive in identifying areas for improvement and assisting the team in enhancing processes, while maintaining clear communication with stakeholders.
- Ability to troubleshoot and resolve operational issues independently, demonstrating problem-solving skills.
- Proficiency in data analysis and presentation using tools like Excel, BigQuery, Tableau, or similar platforms, with a focus on developing analytical skills.
- Experience in identifying trends, solving problems, and formulating data-driven recommendations to optimize campaign performance.
What We Offer:
- Competitive compensation packages.
- Stock options offered to every employee.
- Bonusly program to reward and recognize team wins and performance.
- Employees can take up to 40 hours of paid time per year to volunteer and give back to the community.
- Flexi-Friday benefit.
- Hybrid or remote work options for most roles.
- Time-zone friendly work hours with async collaboration.
About Sojern:
We are a globally distributed company, headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer.
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