Marketing and Communications Specialist

2 days ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €45,000 - €60,000
Job Opportunity

We are seeking a proactive and detail-oriented Marketing Executive to support our mission of representing Irish exporters. This role combines responsibilities across marketing, digital communications, and CRM management, helping to raise the profile of Ireland's export sector and strengthen engagement with members, partners, and stakeholders.

Responsibilities
  • Develop and execute comprehensive marketing campaigns to promote IEA initiatives, training courses, events, webinars, and member services.
  • Design engaging, informative, and visually appealing content for newsletters, social media, email marketing, websites, brochures, and other promotional materials to raise awareness of IEA Services and Ireland's export sector.
  • Coordinate marketing collateral with colleagues, including design of promotional materials, member invitations, and post-event communications.
  • Monitor and report on campaign performance, providing insights and recommendations to improve reach and engagement.
  • Ensure consistency of brand, tone, and messaging across all external communications.
  • Provide exceptional support to members by responding to queries and facilitating connections with IEA services across online channels.
  • Maintain and update the IEA's CRM system, ensuring accuracy of member and stakeholder data.
  • Track, analyse, and report on member and customer engagement, supporting data-driven decision making.
  • Segment and manage targeted communications to different member groups, ensuring relevance and value.
  • Generate insights from CRM data to identify trends, opportunities, and risks in member engagement.
  • Collaborate with colleagues to ensure CRM is fully integrated into event and training promotion, member services, and reporting.
Requirements
  • Minimum 2-3 years' experience in a similar marketing and CRM role.
  • Bachelor's degree in Business, Marketing, or related field ideal.
  • Proficiency in WordPress, Canva, social media, email marketing, and CRM databases (HubSpot an advantage).
  • Ability to work in a fast-paced environment with tight delivery schedules.
  • Comfortable working as part of a team and owning tasks from start to finish.
  • Flexible approach with ability to work independently with strong focus on delivery and quality.
  • Strong problem-solving and attention to detail required.
  • Excellent planning and organizing skills.
  • Creative and able to produce compelling content, both traditional and digital.
Benefits
  • Employee Assistance Programme available.
Packages

23 days annual leave.

Flexible working arrangements.

  • Commuting incentives.
  • Employee Assistance Programme available.
  • Option to work from home part of the working week.

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