Senior Marketer

1 week ago

Dublin, Dublin City, Ireland PlanNet21 Communications Ltd Full time

Senior Marketer - Marketing Manager role at PlanNet21 Communications Ltd

Overview

As PlanNet21 Communications, now a part of the Conscia group, we are seeking a dynamic and results orientated Senior Marketer/Marketing Manager to manage our local country marketing strategy and also work with the Conscia Group marketing team across Europe. The ideal candidate will have senior experience with re-branding after an exciting acquisition and an understanding in of business-to-business (B2B) marketing strategy with a focus on creating and executing effective marketing strategies to drive lead generation and revenue growth. You will work in a technology environment, so knowledge of the tech sector, specifically networking, Cyber Security, and voice communications is a definite advantage here.

This job is suitable for a Senior Marketer, where there is ample opportunity to refine your marketing skills in a dynamic, technological environment. This role can also be considered on a contractor basis for the right individual, though we are ideally looking to engage this role on a permanent basis.

Key Responsibilities
  • Support local business growth through planning and execution of local marketing activities and One-Conscia marketing initiatives.
  • Drive sales and marketing collaboration.
  • Drive and execute local marketing plan, including vendor-sponsored campaigns and event management.
  • Ensure local brand alignment with Conscia brand.
  • Localize Conscia Group marketing initiatives and integrate them into local marketing plan.
  • Work with Conscia Group marketing resources to ensure operational efficiency, deploy always-on campaigns and leverage all relevant marketing channels.
  • Create & lead generation programs to acquire new business customers.
  • Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
  • Collaborate with the Sales Director to ensure consistent messaging and branding across all materials.
  • Plan and execute multi-channel marketing campaigns to target key B2B segments.
  • Work with our technology partners on joint campaigns to an agreed set of objectives.
  • Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
  • Collaborate with the sales team & Director to develop marketing collateral and tools that support the sales process.
Digital Marketing
  • Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.
  • Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.
Analytics And Reporting
  • Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.
  • Provide regular reports to local (County) stakeholders highlighting key metrics and insights.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • Senior experience in B2B marketing, with a track record of successful revenue growth.
  • Good understanding of digital marketing, content creation, and social media strategies.
  • Excellent written/verbal communication and interpersonal skills.
  • Ability to work collaboratively in a cross-functional team environment.
  • Proficiency in marketing automation tools and CRM systems.
Preferred Skills
  • Experience leading Marketing with B2B SaaS or technology services.
  • Familiarity with account-based marketing (ABM) strategies.
  • Knowledge of the latest marketing trends and technologies.
Skills
  • Marketing Management
  • Marketing Communications
  • Social Media Marketing
Benefits

25 days annual leave, Pension, Bonus, etc...

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Marketing Services
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