Senior Marketer

2 weeks ago

Dublin, Dublin City, Ireland Plannet21 Communications Ltd Full time

Senior Marketer - Marketing Manager
role at PlanNet21 Communications Ltd
Overview
As PlanNet21 Communications, now a part of the Conscia group, we are seeking a dynamic and results orientated Senior Marketer/Marketing Manager to manage our local country marketing strategy and also work with the Conscia Group marketing team across Europe.
The ideal candidate will have senior experience with re-branding after an exciting acquisition and an understanding in of business-to-business (B2B) marketing strategy with a focus on creating and executing effective marketing strategies to drive lead generation and revenue growth.
You will work in a technology environment, so knowledge of the tech sector, specifically networking, Cyber Security, and voice communications is a definite advantage here.
This job is suitable for a Senior Marketer, where there is ample opportunity to refine your marketing skills in a dynamic, technological environment.
This role can also be considered on a contractor basis for the right individual, though we are ideally looking to engage this role on a permanent basis.
Key Responsibilities
Support local business growth through planning and execution of local marketing activities and One-Conscia marketing initiatives.
Drive sales and marketing collaboration.
Drive and execute local marketing plan, including vendor-sponsored campaigns and event management.
Ensure local brand alignment with Conscia brand.
Localize Conscia Group marketing initiatives and integrate them into local marketing plan.
Work with Conscia Group marketing resources to ensure operational efficiency, deploy always-on campaigns and leverage all relevant marketing channels.
Create & lead generation programs to acquire new business customers.
Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
Collaborate with the Sales Director to ensure consistent messaging and branding across all materials.
Plan and execute multi-channel marketing campaigns to target key B2B segments.
Work with our technology partners on joint campaigns to an agreed set of objectives.
Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
Collaborate with the sales team & Director to develop marketing collateral and tools that support the sales process.
Digital Marketing
Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.
Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.
Analytics And Reporting
Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.
Provide regular reports to local (County) stakeholders highlighting key metrics and insights.
Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Senior experience in B2B marketing, with a track record of successful revenue growth.
Good understanding of digital marketing, content creation, and social media strategies.
Excellent written/verbal communication and interpersonal skills.
Ability to work collaboratively in a cross-functional team environment.
Proficiency in marketing automation tools and CRM systems.
Preferred Skills
Experience leading Marketing with B2B SaaS or technology services.
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