Programmatic Advertising Strategist
4 days ago
Dublin, Ireland is a hub for cutting-edge ad-tech innovations. As a Programmatic Advertising Strategist, you will play a critical role in designing and evolving bidding strategy frameworks for contract and auction-based advertising.
Job Description
You will leverage AI, deep learning, and statistical modelling to maximise ad exposure while ensuring a sustainable bidding ecosystem. This is a high-impact role, working closely with global teams to develop and implement advanced solutions in programmatic advertising, budget pacing, fraud detection, and campaign optimisation.
Key Responsibilities:
- Develop & optimise bidding strategies for contract and auction-based advertising.
- Enhance smart bidding algorithms & budget allocation to maximise advertising exposure.
- Improve campaign performance, focusing on budget fulfilment, cold start strategies, campaign stability, fraud prevention, and attribution.
What We're Looking For:
- Master's/PhD in Computer Science, Statistics, Machine Learning, Deep Learning, or related fields.
- Expertise in advertising bidding & game theory, with a strong grasp of bidding paradigms and auction mechanisms.
- Proven experience in AI-driven ad optimisation, including smart bidding, budget pacing, fraud detection, and attribution modelling.
- Strong research background, with papers/posters in top AI/advertising conferences preferred.
- Ability to stay at the forefront of emerging ad-tech innovations and translate them into real-world applications.
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