Senior Brand Manager

4 days ago

Galway, Galway, Ireland beBeeDirector Full time €80,000 - €100,000
Marketing Leadership Opportunity

We are seeking a forward-thinking marketing leader to spearhead our brand's growth strategy. This is an opportunity to shape a premium brand, engage a global audience, and drive tangible impact across our hotels, lodges, dining experiences, and other offerings.

Key Responsibilities:
  • Develop and execute innovative marketing strategies that elevate the hotel's presence across digital and offline platforms.
  • Design, manage, and optimize digital assets: website, social media, newsletters, paid ads, third-party listings, and more.
  • Deliver impactful SEO/SEM strategies, PPC, Metasearch campaigns, and data-driven performance marketing.
  • Lead the development and performance of the hotel's web presence, booking engine, and mobile-first customer journey.
  • Innovate with content: from blog posts and newsletters to stunning visuals and short-form video.
  • Bring our brand story to life across all digital and print materials from tone of voice to visual identity.
  • Collaborate with design and media partners to develop campaign assets and elevate content quality.
  • Ensure a seamless and luxurious brand experience across every guest interaction.
  • Deliver creative, ROI-focused offline campaigns across print, PR, experiential, and B2C events.
  • Plan and activate key events: wedding showcases, golf days, social gatherings, and trade shows.
  • Foster strong industry relationships and partnerships to drive brand visibility and new market opportunities.
  • Champion our digital reputation across all review platforms and community channels.
Requirements:
  • Degree in Digital Marketing or equivalent; Google/Meta certifications a plus.
  • Minimum 2 years experience in a senior B2C marketing role, ideally within hospitality or luxury brands.
  • Proven success in developing and scaling digital campaigns that convert.
  • Deep knowledge of website performance, UX, SEO, analytics, CRM, and social platforms.
  • Strong content creation chops visual eye + copywriting flair.
  • Results-driven mindset, with experience managing performance-based KPIs and budgets.
  • Exceptional communication skills and experience influencing cross-functional stakeholders.

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