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Marketing Analytics Specialist

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €80,000
Job Summary

We are seeking a highly skilled Marketing Mix Modelling professional to lead and execute our marketing initiatives. As a key member of our team, you will be responsible for driving end-to-end execution of MMM projects.

  • The ideal candidate will have 1-2 years of experience in managing or analyzing Marketing Mix Models, preferably within the FMCG industry.
  • Strong project management skills with the ability to juggle multiple priorities efficiently and deliver high-impact insights.
About the Role:

You will work closely with internal stakeholders and agency partners to drive data collection and validation, ensuring high-quality inputs for MMM models.

  • Manage large data sets from multiple sources, ensuring their integrity and accuracy.
  • Distil complex findings into clear, actionable recommendations for marketing/strategy teams.
Requirements:
  • Experience with analytical engines such as R, SAS, Python for MMM modelling and understanding of multiple-variable regression modelling.
  • Strong analytical and problem-solving skills with the ability to think critically and creatively.