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Lead Generation Marketing Specialist

2 weeks ago

Dublin, Dublin City, Ireland beBeeDigitalMarketing Full time €60,000 - €90,000
Job Description

We are seeking a highly skilled Digital Lead Generation Specialist to join our team. In this role, you will play a key part in driving B2B lead generation across the European market.

You will be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Google Ads, social media, and YouTube. You will work closely with sales stakeholders to ensure marketing efforts are aligned with business goals, delivering measurable results in a regulated environment.

This role combines strategic campaign management with hands-on execution to support pipeline growth and customer acquisition. If you have experience in digital marketing, strong analytical skills, and excellent communication skills, we encourage you to apply.

Key Accountabilities
  • Plan, execute, and optimize lead generation campaigns across Google Ads, all social media channels
  • Develop and test creative assets and messaging in collaboration with marketing colleagues
  • Analyze campaign performance using Google Analytics, Google Ads, and other tools to drive continuous improvement.
  • Track and report on key metrics such as CPL, CTR, conversion rates, and ROI.
  • Manage campaign budgets and ensure efficient allocation of spend across channels.
  • Build and maintain strong relationships with sales stakeholders to align marketing efforts with pipeline goals.
  • Provide actionable insights and regular updates to key stakeholders (sales, GTM teams) to support lead follow-up and conversion.
  • Stay up to date with digital marketing trends, platform updates, and best practices.