Lead Generation Marketing Manager

Lead Generation Marketing Manager

We have an exciting opportunity available in our Marketing department for Verisure Ireland, with locations in Dublin, London, or Newcastle. We are seeking a reliable, experienced Lead Generation Manager to join our busy marketing team and be part of Europe's leading home and business security provider. This is a full-time, newly created role with a clear career path to Marketing Director.

Lead Generation Marketing Manager Job Purpose

As the Lead Generation Manager, you will report to the Marketing Director and be responsible for ensuring optimal performance in both online and ATL marketing. You will present learnings, assist in budget and forecast exercises, analyze performance, and provide critical business support to drive decision-making. The ideal candidate should be highly analytical, well-organized, persistent, detail-oriented, and possess effective communication skills.

The candidate will lead our Lead Generation operations with a hands-on approach to website improvements. Understanding our CMS, CRM, and other relevant databases is essential. The candidate should quickly develop in-depth knowledge of our business to influence decisions. Independence, entrepreneurial spirit, self-direction, and the ability to establish reporting and processes are crucial to support marketing leadership and strategic projects.

Job Duties

1. Digital CRO: Test and update the website, landing pages, and funnels to improve conversion rates, lead quality, and volumes.
2. Marketing Content: Generate and adapt new video and image designs for online marketing and ATL campaigns, supervise graphic design, and enhance text content for SEO.
3. TV Performance & Support: Understand TV advertising's influence on lead generation, coordinate with production agencies, and manage timely delivery of TV content.
4. Lead Allocation Optimization: Review campaign performance daily, analyze dips and peaks, test lead distribution channels, and track digital marketing effectiveness across branches, providing analysis and action plans.
5. Financial Reporting: Manage financial responsibilities, ensure timely reports, variance explanations, billing, and controls over client billing and credit notes.

Requirements / MUST have:

• Bachelor's degree or equivalent in Marketing, Economics, Engineering, or Business; Master's preferred.
• Proficient in Excel and PowerPoint.
• Experience with Google Analytics, Tag Manager, Google Ads, Meta Ads, and other platforms.
• Advanced HTML and CSS skills.
• Knowledge of SEO best practices.
• SQL and database management skills are a plus.
• Reliable, autonomous, organized, and able to prioritize tasks.
• Highly analytical with data-driven decision-making skills.
• Experience or interest in marketing.

Additional Skills and Qualifications:

• Experience in Digital or Performance Marketing roles.
• Strong analytical, problem-solving, and presentation skills.
• Ability to influence senior stakeholders.
• Initiative, ownership, and ability to work independently and in teams.
• Attention to detail and credibility.
• Results-driven, proactive, and self-motivated.

Verisure Career Opportunities

We offer internal mobility, training, international opportunities, and tools for skill development. Our focus on quality results in high customer satisfaction and loyalty, with strong global growth and retention rates.

Diversity & Inclusion

Verisure is an equal opportunities employer. We value diversity and encourage applicants from all backgrounds. Please inform us of any specific needs during recruitment. We are committed to an inclusive culture.

Ready to join us?

Apply today and turn your dream job into reality Be you. Be more. Be Verisure.

Note: All employees must complete a DBS check, provided by Verisure to successful candidates.