Consumer Communications Manager

3 days ago

Dublin, Dublin City, Ireland B&Q Limited Full time
About This Role

We're looking for a talented individual to join our PR team as a Consumer Communications Manager. As a key member of our team, you will play a crucial role in promoting B&Q's brand reputation and driving consumer preference.

This exciting role offers the opportunity to be part of our PR team's mission to ensure B&Q is seen as the no1 place for home improvement by consistently generating fresh ideas that drive fame and advocacy.

As a Consumer Communications Manager, you will be responsible for supporting B&Q's consumer PR campaigns and reputation management to promote and protect B&Q's offer and value, by helping to influence editorial content in earned media: news and consumer, traditional and digital; to drive footfall and traffic, brand loyalty & preference.

Key Responsibilities
  • You will support in the day-to-day running of press office:
  • Collaborate with PR Managers and agencies to identify PR opportunities that promote brand reputation and consumer preference, leveraging topical and cultural moments with relatable, engaging content.
  • Support the Corporate and Consumer press office to address issues as needed.
  • Manage Press Office budget overview, ensuring all internal financial protocols are followed – including raising POs, goods receipting, tracking expenses etc.
  • Oversee Press Loft: upload images, draft and publish media alerts, and raise awareness of new B&Q offerings to drive priority category consideration.
  • Maintain the B&Q newsroom (Epresspack): manage press releases, product details, image libraries, and media queries, ensuring seamless inbound and outbound communication.
  • Handle image and product requests from the PR agency.
  • Share relevant articles and coverage updates with internal stakeholders.
  • Compile weekly and monthly internal coverage reports.
  • Support regional PR for store openings, including briefing and managing execution and budgets, as well as a regional PR agency if being used (reporting to the Corporate PR Manager).
  • Build and maintain relationships with target media through direct outreach, sell-in media alerts, and gather insights on their upcoming features.
  • Coordinate and manage media/influencer gifting campaigns (often collaborating with social teams and PR agency).
Requirements

We're looking for someone with at least 2+ years of PR or Journalism experience – consumer and corporate. You should have strong knowledge of the UK media landscape, previous press office or newsroom and event management experience.

You will need excellent verbal and written communication skills, with critical eye for detail. The ability to create strong working relationships with both internal and external stakeholders (including buying teams, agencies, journalists, influencers, talent agents) is essential.

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