Lead Generation Strategist

2 days ago

Dublin, Dublin City, Ireland beBeeDemand Full time €60,000 - €85,000

Job Title: Lead Generation Strategist

About the Role:

We are seeking a skilled and experienced Lead Generation Strategist to develop and execute multi-channel lead generation strategies that drive pipeline growth and revenue.

In this role, you will have the opportunity to shape campaign effectiveness through creative, data-driven approaches and strategic outreach. You will work closely with Sales and Product teams to ensure alignment and maximize the impact of lead generation initiatives.

Key Responsibilities:

  • Develop and implement targeted outreach campaigns to identify, nurture, and qualify new opportunities at every stage of the funnel.
  • Execute and optimize cross-functional partnerships with Sales and Product teams to drive lead quality and conversion rates.
  • Create compelling, tailored messaging and value propositions that engage prospects and position our unique value in the market.
  • Maintain accurate records in CRM systems, and provide regular performance reports on campaign effectiveness and KPIs such as MQLs and conversion rates.

Requirements:

  • 2+ years in a demand generation, digital marketing, or related marketing role with measurable results.
  • Strong knowledge of B2B marketing strategies, content marketing, and campaign management.
  • Experience working with marketing automation platforms and HubSpot systems.
  • Analytical mindset, with a passion for data-driven decision-making.

Key Objectives:

  • Demonstrate continual improvement in campaign performance (reach, engagement, quality of leads, conversion rates).
  • Collaborate regularly on team strategies and bring forward creative ideas to help shape our approach.
  • Meet or exceed goals for MQLs, qualified opportunities, and customer acquisition.

Benefits:

As a valued member of our team, you will enjoy a dynamic and supportive work environment that fosters creativity, innovation, and collaboration.

Eppione is a leading provider of employee benefits solutions that empower employees to choose and manage their benefits anytime, anywhere, on any device.

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