Ecommerce Marketing Specialist

1 week ago

Galway, Galway, Ireland beBeeDigital Full time €55,000 - €83,000
Marketing Manager Opportunity

Job Overview:

We are seeking a highly skilled Marketing Manager to lead all marketing efforts across our e-commerce platform, retail stores, and brand touchpoints.

  • Develop and execute comprehensive email marketing campaigns utilizing Klaviyo
  • Oversee automated email flows in collaboration with agency partners
  • Work closely with agencies to manage SMS marketing strategy and delivery
  • Create engaging social media content across multiple platforms
  • Plan seasonal social campaigns aligned with brand tone and messaging
  • Manage content calendar and brand storytelling across digital channels
  • Track and report on performance metrics
  • Coordinate with agency partners on Meta and Google Ads strategy
  • Monitor performance and provide insights to improve ROI
  • Align paid content with organic campaigns and brand goals
  • Manage daily content/product updates on Shopify website
  • Own image selection, SEO, product merchandising, and tagging
  • Ensure strong UX, brand consistency, and seasonal relevance
  • Track and report on e-commerce performance
  • Plan and deliver marketing campaigns for new collections, gifting periods, and key brand moments
  • Project manage lifestyle and e-commerce photo shoots, including shot lists, styling, and themes
  • Create radio ads and printed materials to support seasonal campaigns
  • Track, analyze, and report on performance across all digital channels
  • Use insights to improve campaign effectiveness, website conversions, and customer retention
  • Develop POS and in-store marketing materials
  • Support marketing events for retail stores, artisan cafes, and production mills
  • Work with the B2B team to support wholesale and trade marketing
  • Create and manage loyalty campaigns and post-purchase journeys
  • Ensure communications are aligned across all customer touchpoints
  • Provide occasional customer service support when needed

Requirements:

To be successful in this role, you will need:

  • 5+ years' experience in a digital marketing position
  • Degree or post-graduate qualification in Marketing, Digital Marketing, or a related field
  • Experience with Klaviyo, Shopify, Meta Ads Manager, and Google Ads
  • Knowledge of SEO best practices (including technical SEO)
  • Comfortable using Canva, Adobe Creative Suite, or other design tools
  • Strong copywriting, campaign planning, and project management skills
  • Ability to manage multiple deadlines and prioritize tasks
  • Experience working with external agencies
  • Strong attention to detail and passion for brand building

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