National Marketing Communications Leader
7 days ago
The automotive industry is poised for a transformative shift by 2030, with electric drive and fully-networked transportation featuring autonomous drive set to revolutionize the way we move around. The Volkswagen Group is playing a pivotal role in driving this change.
Volkswagen Group Ireland (VGIE) is the national sales company for six prominent brands: Volkswagen, Audi, Skoda, SEAT, CUPRA, and Volkswagen Commercial Vehicles.
Audi is an attractive and sophisticated brand that embodies cutting-edge technology.
Key responsibilities for the National Marketing Communications Manager include:
- Campaign Development
- Formulate annual marketing strategies aligned with the brand vision
- Oversee creative development and approval processes
- Brief media agencies and manage media planning
- Maintain ongoing performance monitoring
- Event Organization
- Lead the conception, organization, and execution of dealer conferences, launches, national shows, and exhibitions
- Foster a strong marketing community within the network and provide dedicated brand support
- Public Relations
- Manage the press fleet and bookings
- Attend press launches
- Nurture relationships with journalists
- Budget Planning
- Forecast marketing expenditures
- Monitor annual departmental spend
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