National Marketing Communications Specialist

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €100,000
Senior Marketing Strategy Manager

The Audi Brand is attractive, sophisticated and technically advanced. As a Senior Marketing Strategy Manager for an automotive company, you will be responsible for managing multiple key tasks including campaign management, event management, dealer marketing, PR, and market research.

  • Campaign Management:
    • Develop and activate annual marketing plans in line with the brand strategy
    • Approve and oversee creative development
    • Brief media agency & manage media planning
    • Monitor ongoing performance
  • Event Management:
    • Oversee conferences, launches, national shows & exhibitions from concept to end
  • Dealer Marketing:
    • Develop assets for dealer use
    • Build marketing community within the network & provide brand support
  • PR:
    • Manage press fleet & bookings
    • Attend press launches
    • Maintain relations with journalists
  • Market Research:
    • Forecast market trends
    • Monitor competitor activity

The ideal candidate will have a relevant 3rd level degree qualification, good knowledge of the motor industry, a strategic approach to tasks, and excellent communication skills.

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