Lead Brand Developer

1 day ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €45,000 - €65,000
Job Description

We are seeking a highly skilled and ambitious Brand Manager to join our team. This is an exciting opportunity for a talented individual to lead the development and execution of brand and trade marketing plans for our leading healthy bar in Ireland.

The successful candidate will have a proven track record in creating and executing clear brand strategies, building strong relationships with cross-functional teams, and delivering impactful marketing initiatives that drive commercial success across trade channels.

About Us:

We are a dynamic and innovative company that ignites brands and shapes the future. Our mantra is simple: Where Great People Meet Great Brands. We're not just about distributing products; we're about disrupting the market, challenging norms, and launching game-changing ideas and products that leave a lasting impact.

Key Responsibilities:

  • Create and execute a clear brand strategy for Fulfil, working closely with local agencies to bring to life best-in-class activation that builds brand fame and top-of-mind awareness.
  • Build and implement Fulfil brand & trade marketing plans for the island of Ireland with a focus on increasing distribution, rate-of-sale, and top-of-mind awareness.
  • Work closely with Sales, Category, and Finance to create tailored promotional plans and trade marketing materials that align with both brand and retail objectives.
  • Manage budget efficiently and track effectiveness of brand campaigns and promos.
  • Be the gatekeeper and manage existing portfolio and NPDs.
  • Build and execute plans to maximize impact of NPD lines and products.
  • Be entrepreneurial and constantly look at ways to improve brand and business performance.
  • Build strong and credible relationships with brand principals. Deliver best-in-class brand plans, monthly and quarterly brand reviews.
  • Be the brand guardian for Fulfil.

Requirements:

  • 5+ years' experience in brand marketing and trade marketing ideally within FMCG. Knowledge of the Irish trade preferable.
  • Passionate about consumer trends and building brands.
  • Collaborative mindset.
  • Creative thinker with strong problem-solving skills.
  • Commercially astute with strong analytical skills.
  • A resilient self-starter and result-driven individual.
  • Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

Education & Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
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