Head of Strategic Insights and Planning

5 days ago


Dublin, Dublin City, Ireland Loyalty Rules Full time
Responsibilities
  1. Lead the Cereal Strategy and Insights team as line manager and act as lead POC for the wider Strategic Insights & Analytics team.
  2. Steer the Strategic Insights & Analytics team's support for Strategic Planning, delivering Insights to Opportunities analysis and partnering with the Cereal team on Marketing Strategy and Masterplan development.
  3. Drive a more consumer-centric approach to Front End Innovation through consumer segmentation and foresight and lead upstream consumer insight development around Category Barriers and Drivers, Brand Perceptions and Consumption Behaviour.


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