Head of Consumer Engagement

7 days ago


Dublin, Dublin City, Ireland Daa Full time

Daa is seeking an exceptional Global Head of Marketing to lead our consumer marketing efforts. As a key member of the marketing team, you will develop and implement a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth.

The successful candidate will have a proven track record in developing and executing innovative marketing initiatives, leading cross-functional teams, and building strong relationships with stakeholders. They will also have a deep understanding of the retail marketing landscape and the ability to adapt to changing market conditions.

Responsibilities:

  • Develop and execute a global marketing strategy that enhances ARI's brand, customer value proposition, and market positioning.
  • Lead the development of omnichannel marketing campaigns to drive brand awareness, pre-travel engagement, and passenger average spend (PAS).
  • Partner with local marketing managers and regional teams to ensure alignment and best practice sharing.

You will also oversee the central marketing budget, ensuring optimal allocation of spend to drive maximum impact and return on investment.



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