Digital Campaigns Specialist

20 hours ago

Dublin, Dublin City, Ireland beBeeDigital Full time €40,000 - €60,000
Job Opportunity

Digital Marketing Executive Role Summary:

This is an exciting opportunity for a skilled and proactive Digital Marketing Executive to join our dynamic team. As a key member, you will support the execution and optimisation of digital marketing campaigns across multiple platforms.

You will collaborate closely with the Digital Marketing Manager to enhance the customer journey, increase engagement, and drive sales. This role requires an analytical mindset with the ability to analyse data and make informed, data-driven decisions.

The ideal candidate will have a degree in Marketing, Digital Media or equivalent experience, and 1-3 years of experience in a digital marketing role. You will be highly organised with great attention to detail and able to work in a fast-paced environment.

Key Responsibilities:

  • Assist in the day-to-day execution of paid media campaigns across social (Meta, TikTok, Snapchat & Pinterest) and search platforms (Google & Bing).
  • Manage and update digital ad assets, including copy, creative, and product feeds, ensuring alignment with campaign objectives.
  • Recommend new A/B tests, channel opportunities, or tools to help achieve performance goals.
  • Support email & SMS marketing by analysing customer segments and developing targeting plans to optimise customer journeys.
  • Monitor campaign performance and assist with weekly and monthly reporting using tools like GA4, Triple Whale, and Klaviyo.
  • Use data and insights to support campaign optimisation.
  • Collaborate with marketing and eCommerce teams to ensure message consistency and content alignment across platforms.
  • Conduct competitor and market research to support campaign planning and innovation.
  • Stay up to date with the latest platform updates, algorithm changes, digital marketing trends and the use of AI in digital.
  • Work closely with our photographer/videographer and social media creator to ensure paid campaigns are fuelled by fresh, impactful content.

Required Skills and Qualifications:

  • Degree in Marketing, Digital Media or equivalent experience.
  • 1 - 3 years of experience in a digital marketing role, ideally with a focus on paid media, and a basic understanding of performance marketing.
  • Highly organised with great attention to detail and ability to work in a fast-paced environment.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Comfortable using analytics tools such as GA4, Triple Whale, or similar platforms.
  • A team player with excellent communication skills, both written and verbal, who enjoys cross-functional collaboration.
  • Results-oriented, with a passion for digital marketing and a willingness to learn and grow.

Benefits:

  • Award-winning culture: Work with one of Ireland's most recognised in-house digital teams.
  • Impact: Your work will directly shape campaigns seen by millions, driving growth story.
  • Innovation: Be part of a team that embraces AI and new tech to work smarter and faster.
  • Perks: Competitive salary, staff discounts on premium fitness equipment, professional development opportunities, and a collaborative, high-energy environment.

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