Global Iconicity Manager
1 week ago
This role is an exceptional opportunity for a strategic marketer to lead the development and deployment of Pepsi Football programs globally. The successful candidate will be responsible for driving growth, innovation, and collaboration across key markets.
PepsiCo's beverages portfolio is critical to the company's volume and share delivery. The International Bev Colas portfolio comprises Pepsi brands with various sugar levels, flavors, and formats. We aim to be the fastest-growing Cola brand/business, prioritizing accelerated growth of our NS business over the next 5 years.
- Lead strategy development and deployment of Pepsi Brand Football programs globally.
- Deploy and manage key Football projects for brand Pepsi, ensuring timely communication and execution.
- Cultivate brand perspectives and engage with relevant teams regarding strategic transformation towards a new consumer engagement model.
- Serve as custodian of the Brand Pulse, including Creative Brand Platform, in the execution of Football programs and resulting communications.
- Partner with Franchise teams to develop annual and multi-year strategic plans to drive bottler engagement behind key brand projects.
- Collaborate with agencies to strengthen strategy and provoke outside-in thinking.
Key Accountabilities:
- Support management and operationalization of key Pepsi football strategies and alignment in a 3-5 year horizon.
- Develop and lead key football programs and playbooks.
- Partner with IB Insights, design, comms teams, Marketing Transformation, commercialization, innovation leaders to integrate Pepsi football strategy into E2E programs.
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