Social Media Narrative Lead

6 days ago


Dublin, Dublin City, Ireland Fields Retail Limited Full time

Job Description

We are seeking a Social Media Narrative Lead to join our marketing team at FIELDS RETAIL LIMITED. As a key member of our team, you will be responsible for creating and executing a bold, engaging, and elevated social media narrative across various platforms.

This role is perfect for someone with a strong creative vision, a passion for content creation, and the ability to shape and execute a high-impact social strategy. You will balance hands-on content creation with strategic collaboration – creating content yourself while also working closely with a third-party agency to batch-produce content in shoots, and identifying and leveraging social media talent within the business to drive authenticity and engagement.

The goal is to establish us as leading luxury brands in the social space, using a mix of in-the-moment storytelling and curated content.

Main Responsibilities

  • Develop and implement a comprehensive social media strategy that aligns with the brand's overall marketing objectives.
  • Create engaging, high-quality content that showcases the brand's luxury products and services.
  • Work closely with the marketing team to ensure consistency in messaging and branding across all social media platforms.
  • Identify and leverage social media talent within the business to drive authenticity and engagement.
  • Stay ahead of platform trends to keep content fresh, relevant, and optimised for engagement and reach.


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