Business Analytics Lead
4 days ago
We are seeking a highly motivated and experienced Business Analytics Lead to join our team. This is an exciting opportunity to work with cross-functional teams, including marketing, sales, and medical, to drive competitive advantage and improve market performance. You will be working closely with stakeholders to identify opportunities and provide recommendations for key reporting and monitoring initiatives. Key responsibilities include:
- Providing ongoing brand-level market performance analysis and identifying key trends and providing recommended actions to business based on insights.
- Actively engaging with Marketing, Sales & Medical to identify opportunities, provide recommendations, and implement key reporting/monitoring/performance tracking initiatives.
- Conducting ongoing analysis of FF performance vs targets per brand and supporting TA with budget and business planning process on an ongoing basis.
- Leads on FF incentive scheme target setting and bonus calculations at brand level and supports Commercial excellence Lead with overall FF incentives process.
- Ongoing analysis of TA market evolution and competitor performance at national and sub-national level.
- Supports TA with account-level customer understanding (potential, prescribing behaviour segmentation, tiering).
- Supports Commercial Excellence Lead on visualization initiatives and KPI tracking on an ongoing basis.
- Supports Comm Ex Lead with Dynamic Resource Optimisation (DRO) analyses.
Your Qualifications
To succeed in this role, you will need advanced analytical skills with proficiency in analyzing complex data sets and generating actionable insights. Technical proficiency, including experience with CRM systems, data visualization tools, and performance tracking platforms, is also essential. Strong written and verbal communication skills are required to present complex data clearly and concisely. Additionally, project management skills to handle multiple analytics and reporting initiatives simultaneously are necessary.
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