Paid Acquisition Specialist

4 days ago


Dublin, Dublin City, Ireland Bullfinch Recruitment Full time
Bullfinch Recruitment is currently recruiting for a Performance Marketing Executive to take ownership of our paid acquisition strategy. As a key member of our team, you will be responsible for developing and executing results-driven campaigns that maximize ROI across multiple paid channels. This role focuses on user acquisition, campaign management, and performance optimization to achieve business objectives.

We are seeking an experienced Performance Marketing Executive who has a strong background in performance marketing, with a focus on ROI optimization and user acquisition. Advanced Excel skills (pivot tables, VLOOKUP, and data analysis) and experience in regulated or highly competitive industries (such as iGaming, finance, forex, or healthcare) are essential. Strong communication and collaboration skills, working effectively across teams, are also required.

Key responsibilities include planning, launching, and optimizing Google Ads campaigns, analyzing campaign performance to improve ROI, lower CPA, and drive high-quality customer acquisitions. Experience with Meta Ads and Apple Search Ads is a plus. Implementing A/B testing, bid strategies, and audience targeting to enhance efficiency will also be part of the role.



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