Media Strategy Coordinator
6 days ago
This is a collaborative, dynamic role working alongside an Account Director and Account Executive, and you'll manage a variety of client accounts within a talented team of 10. The successful candidate will have strong knowledge of the Irish media landscape and marketplace, with the ability to interpret consumer insights and media data to drive impactful strategies and campaign recommendations.
Key Responsibilities:
- Translate client briefs into detailed internal briefs, ensuring clear direction for internal media planning teams.
- Oversee the development of accurate and cohesive composite media plans, coordinating with specialist teams and ensuring alignment with client objectives.
- Manage changes to strategies and media plans, ensuring effective communication between clients and specialists.
- Act as the primary point of contact for select clients, addressing their needs, assessing scope, and determining effective solutions.
- Handle client queries across all media disciplines, involving specialists only when necessary.
- Deliver post-campaign analyses (PCAs), mid campaign reporting, and competitive reviews, translating results into actionable insights.
- Oversee campaign go-live procedures, including liaising with creative partners on specs and deadlines for copy and communication with clients on all matters relating to campaign booking approval and administration.
Education & Qualifications
The successful candidate will hold a bachelor's degree in marketing, Mass Communication, or a relevant subject, and have 3-5 years of experience managing client campaign planning and implementation within a media agency environment.
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