Data-Driven Decision Maker

Drive Business Growth through Data-Driven Insights

• We're seeking a skilled Marketing Data Analyst to lead our marketing analytics function. In this role, you'll be responsible for translating complex data into actionable insights that drive business growth and optimize digital strategy.
• As the central force driving performance intelligence, you'll analyze web performance data, identify trends, and develop strategic narratives around user behavior.
• You'll work closely with technical teams to optimize marketing data infrastructure and streamline data pipelines, ensuring high data quality through rigorous QA processes.
• With expertise in dashboarding and visualization platforms, you'll distil complex datasets into business-oriented narratives and strategic recommendations, shaping how we assess the value of our omnichannel marketing efforts.
• This role requires strong working knowledge of UTM structures, conversion tracking, and tagging plans, as well as experience querying and working with cloud-based data warehouses.
• Advanced proficiency in Python, R, or SQL is a plus, along with familiarity with ETL processes, data modeling, and performance data structures.
• Bachelor's degree in Marketing Analytics, Data Science, Computer Science, Statistics, or related field is required, while Master's degree or certification in digital analytics or data strategy is a plus.

Key Responsibilities:

• Lead performance analysis across all digital channels to deliver high-impact insights
• Monitor web performance data and develop strategic narratives around user behavior
• Identify trends, performance gaps, and growth opportunities across campaigns and digital touchpoints
• Own the development and refinement of marketing dashboards and executive reporting using Looker Studio, Tableau, or Power BI
• Translate complex analytics into compelling, stakeholder-ready insights tailored to brand, UX, content, and executive audiences
• Partner with brand and digital strategy leads to define KPIs, set benchmarks, and assess success against business objectives
• Drive post-campaign evaluation and support pre-launch strategy through data modeling and historical analysis
• Ensure high data quality through rigorous QA processes, validation routines, and accurate tagging/reporting frameworks
• Work closely with technical teams to optimize marketing data infrastructure and streamline data pipelines

Requirements:

• 3+ years of experience in digital analytics, performance marketing, or marketing science roles
• Deep knowledge of marketing KPIs and web analytics methodologies, with expertise across all key channels
• Proven ability to distil complex datasets into business-oriented narratives and strategic recommendations
• Advanced proficiency in dashboarding and visualization platforms (Looker Studio, Tableau, Power BI)
• Strong working knowledge of UTM structures, conversion tracking, and tagging plans
• Experience querying and working with cloud-based data warehouses (e.g., BigQuery, Azure Data Lake, Snowflake)
• Familiarity with Python, R, or SQL for data manipulation is a plus
• Understanding of ETL processes, data modeling, and performance data structures
• Experience in pharmaceutical, biotech, or similarly regulated industries is strongly preferred
• Bachelor's degree in Marketing Analytics, Data Science, Computer Science, Statistics, or related field
• Master's degree or certification in digital analytics or data strategy is a plus

Our Benefits Include:

• Mostly Remote
• Highly competitive salary
• Group pension scheme - Contribution rates up to 7%
• Private Medical Insurance for the employee
• Ongoing opportunities for career development in a rapidly expanding work environment
• Succession planning and internal promotions
• Wellness activities - Social activities eg. Golf, Padel, Summer Events

Apply today to join our team and take your career to the next level