Data-Driven Insights Professional

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €80,000 - €100,000
Job Description:

We are seeking a seasoned professional to spearhead our Marketing Mix Modelling initiatives. As a Marketing Mix Modelling Analyst, you will be responsible for leading and executing end-to-end projects to deliver actionable insights and recommendations.


Key Responsibilities:
  • Liaise with cross-functional teams to align objectives, project scope, and deliverables.
  • Oversee the modelling process from data collection to model calibration and reporting.
  • Proactively identify and mitigate risks or potential roadblocks to project success.
  • Deliver clear, actionable insights to inform marketing investment decisions.

Requirements:
  • 1-2 years of experience managing or analyzing Marketing Mix Models (MMM), preferably in FMCG.
  • Strong background in cross-functional project management with ability to juggle multiple priorities effortlessly.
  • Basic knowledge of analytical engines such as R, SAS, Python for MMM modelling and understanding of multiple-variable regression modelling.
  • Strong grasp of marketing metrics, KPIs, and performance measurement frameworks as well as experience handling large datasets and databases.

Benefits:
  • A comprehensive benefits package that offers support through life events.
  • A culture that celebrates boldness and empowers employees to challenge the status quo, achieve results, and collaborate effectively.
  • A focus on Equity, Diversity, and Inclusion that enables building a culture of belonging.

About Us:
  • We aim to be the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and passionate people.
  • We have a portfolio of iconic, world-class brands including Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut.

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