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Digital Marketing Professional

1 week ago

Kilkenny, Kilkenny, Ireland Abrivia Full time

About the Role:

A seasoned digital marketer is sought to spearhead online marketing initiatives for a market-leading B2B and e-commerce brand. With a strong presence in the UK, Ireland, and France, this company offers a unique opportunity to drive growth through innovative digital strategies.

The successful candidate will manage digital campaigns, optimise website performance, and collaborate with cross-functional teams to elevate the brand's online presence. With a strong focus on data-driven decision making, this role requires a high level of analytical and commercial acumen.

Key Responsibilities:

  • Develop and implement multi-channel digital marketing campaigns that align with brand objectives
  • Manage website content, ensuring brand consistency and seamless user experience
  • Implement SEO and PPC best practices to increase organic traffic and improve conversion rates
  • Track key performance metrics and provide regular reports to measure campaign effectiveness
  • Collaborate with marketing, sales, and product teams to ensure alignment between digital content and overall marketing strategies

Requirements:

  • 3-5 years of proven experience in digital marketing, ideally in a B2B or e-commerce environment
  • Strong knowledge of SEO, PPC, CRO, and email marketing, with a track record of driving results
  • Experience using tools such as Google Analytics, Tag Manager, Merchant Centre, AdWords, Looker Studio, Hotjar, and Mailchimp
  • Highly analytical and commercially minded, with the ability to interpret data and optimise digital performance
  • Excellent organisation and multitasking skills, with a keen attention to detail
  • Strong communication and content creation skills to craft compelling digital campaigns