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Commercial Director of Experiences

2 weeks ago

Dublin, Dublin City, Ireland beBeeLeadership Full time

Job Title: Head of Quality, Events

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This is a dynamic and high-impact leadership role at the heart of our On Trade business in Ireland. As you will be responsible for the end-to-end commercial delivery of Diageo's presence in festivals and in-stadia events across both Republic of Ireland and Northern Ireland.

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You will own and lead the total event opportunity covering everything from our in-festival and in-stadia pouring execution to how we route our brands and experiences into those spaces via the On Trade and Take Home Trade channels.

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Working closely with cross-functional partners in sales supply brand and customer marketing you'll be the commercial engine behind how we show up in high-energy high-footfall occasions where our brands play a key role in the experience.

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You'll also be responsible for setting and delivering our quality strategy across the On Trade in Ireland-championing quality as a key driver of rate of sale reputation and long-term brand equity.

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From beer dispense and serve standards to equipment innovation and training you'll lead a team of quality experts to set the standard on what great looks like at the point of pour.

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Key Responsibilities:

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  • Lead the end-to-end commercial strategy and execution for Diageo's presence in the 3rd space including all major festivals and stadia across the island of Ireland.\
  • Develop and own the route-to-event plan across On Trade and THT ensuring seamless integration of product supply execution and commercial partnership.\
  • Build and manage relationships with key partners and collaborators including event owners festival operators caterers and third-party route partners.\
  • Own the commercial performance of our 3rd space strategy optimising visibility volume and profitability across all activations.\
  • Lead the On Trade Quality agenda across the island positioning perfect serve exceptional draught standards and premium experiences as commercial growth levers.\
  • Develop and deliver a pipeline of innovation in quality tools and equipment partnering with Global teams where needed.\
  • Manage coach and develop our Quality team to deliver measurable improvements across priority outlets and touchpoints.\
  • Collaborate with internal functions including Commercial Customer Marketing Supply and Legal to drive performance and manage risk.\
  • Represent Ireland in relevant Global or Europe-wide quality and 3rd space forums bringing local excellence to the global stage.\
  • About You:\
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    • Experience in a commercial route-to-market or channel leadership role FMCG or alcohol industry preferred.\
    • Strong understanding of how to deliver through cross-functional teams and external partners.\
    • Ability to build long-term strategic partnerships.\
    • Resilience and strong influencing ability.\
    • A proactive solution-oriented approach.\
    • Flexibility and Inclusion are core values at Diageo and we believe in creating a truly inclusive workplace where every individual feels valued.\
    • Benefits include flexibility in how where and when you work.\
    • We welcome applicants who require reasonable accommodations during the recruitment process.\
    • Diversity statement- we celebrate life every day everywhere and creating an inclusive culture where everyone feels valued and belongs is crucial to this purpose.\
    • Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the future of celebrations for consumers around the world.\
    • Feel inspired?\
    • This may be the opportunity for you.\
    • If you require a reasonable adjustment please ensure that you capture this information when submitting your application.