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Career Opportunity: Content Marketing Specialist
3 weeks ago
About this role, we're seeking a skilled Content Marketing Specialist to join our team.
Job DescriptionThis is an exciting opportunity to develop your career in content marketing and communications. You will work closely with our Content Director and Senior Specialist to create compelling, persuasive, and informative content that builds brand awareness, attracts leads, and converts these leads into warm prospects.
Main Responsibilities- Support the development and promotion of whitepapers, blogs, videos, case studies, emails, social ads, digital ads etc.
- Manage webinar logistics including panel recruitment, preparation, recording, and publishing to our website, and liaison with the digital marketing team.
- Collate monthly reports including metrics for campaigns and standalone content pieces.
- Assist with writing landing page and web content (descriptions etc) of videos, case studies, and awards.
- Assist with editing of video content.
- Leverage our AI tools to summarise webinars and long-form content (research reports etc) for blogs.
- Assist with writing and submitting speaking proposals for major events.
- Manage SEO blog schedule including proof reading to ensure message and grammar accuracy, and publish to our website.
- Work closely with the digital marketing team in delivering content across a broad range of digital channels including email, social (paid and organic), PPC/SEO, digital adverts, SEO-enabled website content to drive digital traffic, provide a highly engaged experience, and improve conversions.
