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Results-Driven Marketing Analyst

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €50,000 - €80,000

We are seeking a skilled professional to lead and execute our Marketing Mix Modelling initiatives.

The ideal candidate will be responsible for driving end-to-end execution of MMM projects, ensuring high-quality data analysis, and collaborating with internal stakeholders and agency partners.

A Taste of What You Will Be Doing

  • Lead and manage project timelines to ensure timely delivery of insights and recommendations.
  • Collaborate with cross-functional teams including Marketing, Finance, Analytics, and external agency partners to align on objectives, project scope, and deliverables.
  • Oversee the full modelling process - from data collection and preparation to model calibration and reporting.
  • Proactively identify and mitigate risks or potential roadblocks to project success.
  • Deliver clear, actionable insights to inform and optimize marketing investment decisions.

Key Responsibilities

  • Collect and validate high-quality data inputs for MMM Models.
  • Manage and maintain large data sets from multiple sources.
  • Distinguish complex findings into clear, actionable insights and recommendations for strategic teams.
  • Contextualize performance data to enhance insight relevance.
  • Support scenario planning analysis using model outputs.
  • Serve as the primary contact for MMM-related queries and reporting.
  • Present insights to leadership using clear visualizations and storytelling.

Requirements

  • 1-2 years of experience managing or analyzing Marketing Mix Models (MMM), ideally within FMCG.
  • Strong background in cross-functional project management with the ability to juggle multiple priorities effortlessly and delivery of high-impact insights.
  • Basic knowledge of analytical engines such as R, SAS, Python for MMM modelling and an understanding of multiple-variable regression modelling.
  • Strong grasp of marketing metrics, KPIs, and performance measurement frameworks as well as experience handling large datasets and databases.

About Us

We are a driven organization with a vision to be the world's best-performing snacks-led powerhouse. We celebrate boldness and empower our people to challenge the status quo, achieve results, and win together.

We strive to provide an inclusive work environment, a seat for everyone at the table, and embrace the diverse talent of our people.