Results-Oriented Marketing Mix Modelling Professional

2 weeks ago

Dublin, Dublin City, Ireland beBeeOpportunity Full time €50,000 - €70,000

Job Description:

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We are seeking a results-driven Marketing Mix Modelling Analyst to lead and execute our Marketing Mix Modelling initiatives. The ideal candidate will have a strong background in cross-functional project management, with the ability to juggle multiple priorities effortlessly and deliver high-impact insights.

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About the Role:

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The MMM Analyst will be responsible for driving end-to-end execution of MMM projects, ensuring high-quality data analysis, and collaborating with internal stakeholders and agency partners. Your insights will play a crucial role in optimizing marketing investments across multiple channels, enabling smarter business decisions.

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Key Responsibilities:

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  • ">
  • Lead and manage end-to-end MMM project timelines to ensure timely delivery of insights and recommendations.">
  • Collaborate with cross-functional teams including Marketing, Finance, Analytics, and external agency partners to align on objectives, project scope, and deliverables.">
  • Oversee the full modelling process - from data collection and preparation to model calibration and reporting.">
  • Proactively identify and mitigate risks or potential roadblocks to project success.">
  • Deliver clear, actionable insights to inform and optimize marketing investment decisions.">
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Required Skills and Qualifications:

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The ideal candidate will have 1-2 years of hands-on experience managing or analyzing Marketing Mix Models (MMM), ideally within FMCG. They will also possess a strong grasp of marketing metrics, KPIs, and performance measurement frameworks as well as experience handling large datasets and databases (SQL is a plus).

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Benefits:

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Kellanova offers a comprehensive benefits package that provides support throughout your life events, big or small. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

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Join Our Community:

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We are an equal opportunity employer that strives to provide an inclusive work environment where all employees have a place at the table and are inspired to share their passion, talents, and ideas.

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