Marketing Mix Modelling Analyst

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At Kellanova, we are on a mission to deliver best-in-class marketing effectiveness through data-driven insights. We are looking for a results-oriented MMM Analyst to lead and execute our Marketing Mix Modelling (MMM) initiatives. If you thrive in a fast-paced environment and enjoy working across teams to uncover actionable insights, this is your opportunity to make a real impact.

• Lead and manage end-to-end MMM project timelines to ensure timely delivery of insights and recommendations.
• Collaborate with cross-functional teams including Marketing, Finance, Analytics and external agency partners to align on objectives, project scope and deliverables.
• Oversee the full modelling process - from data collection and preparation to model calibration and reporting.
• Proactively identify and mitigate risks or potential roadblocks to project success.
• Deliver clear, actionable insights to inform and optimise marketing investment decisions.

• Lead data collection and validation to ensure high quality inputs for MMM Models.
• Manage and ensure integrity of large data sets from multiple sources.
• Distil complex findings into clear, actionable insights and recommendations for Marketing/Strategy teams.
• Contextualise performance data to enhance insight relevance.
• Support budget and scenario planning analysis using model outputs.

• Serve as the primary contact for MMM-related queries and reporting.
• Present insights to senior leadership using clear visualisations and storytelling.
• Build strong relationships with external vendors for model development and optimisation.
• Collaborate with cross-functional teams to ensure alignment between marketing strategy and financial outcomes (e.g. Marketing, Finance, RGM, Local).
• Manage key agency partners for the MMM program to ensure best-in-class service delivery.

• 1-2 years of hands-on experience managing or analyzing Marketing Mix Models (MMM), ideally within FMCG.
• Strong background in cross-functional project management with the ability to juggle multiple priorities and deliver high-impact insights.
• Basic knowledge of analytical tools such as R, SAS, Python for MMM modelling and an understanding of multiple-variable regression modelling.
• Strong grasp of marketing metrics, KPIs, and performance measurement frameworks as well as experience handling large datasets and databases (SQL is a plus).

After you apply, your application will be reviewed by a real recruiter, so it may take a few weeks to get back to you by email or phone. Visit our How We Hire page to learn about our hiring process and what we offer. If you need assistance during the application or hiring process, email

If you join our team, you'll be rewarded for the difference you make. Our comprehensive benefits offer support through life events. Visit our benefits page and ask your recruiter for more information.

At Kellanova, we are driven to be the world's best-performing snacks-led powerhouse. Our portfolio includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others. We foster a culture of boldness, collaboration and inclusion. Our focus on Equity, Diversity, and Inclusion (ED&I) builds a culture of belonging where all employees have a voice.

Kellanova is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our ED&I efforts, visit our website.

Let's shape the future of snacking.