Marketing Analyst Specialist

2 weeks ago

Dublin, Dublin City, Ireland beBeeAnalytics Full time €37,000 - €93,000
Marketing Data Scientist Role

This position focuses on driving media, marketing, analytics and partnering with internal teams to evaluate strategic initiatives. The ideal candidate will work at Google scale, tackling the industry's toughest challenges.

  • Expertise in advanced analytics is required, with a focus on Marketing Mix Models (MMMs). The selected candidate should be able to provide support in media strategy, measurement, and optimization.
  • A strong understanding of experimentation, measurement, and modeling is essential. The candidate should also be familiar with customer-centric data-driven approaches and people-based marketing strategies.
About This Job

This role supports cross-functional stakeholders by delivering pieces of project work, including supporting the implementation of data science solutions, improving data pipelines, or developing evaluation metrics that provide insights to the business.

The ideal candidate will maintain a global scope, working with teams operating across regions and marketing entities. Strong analytical skills and the ability to communicate complex ideas are key qualifications for this position.

The selected candidate will play a strategic and technical role in driving all things media, marketing, analytics, and partnering with internal teams to evaluate strategic initiatives.

We value innovation, creativity, and teamwork. If you have experience working with large-scale models, new metrics, and investigating anomalies, we encourage you to apply.

This is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from diverse backgrounds and experiences.

Responsibilities:

  1. Provide support in media strategy, measurement, and optimization that requires expertise in advanced analytics work, with special focus on Marketing Mix Models (MMMs).
  2. Partner with internal teams in advanced analytics work including experimentation, measurement, and modeling.
  3. Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
  4. Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
  5. Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies. Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.

Required Skills:

  • Experience working with large-scale models, new metrics, and investigating anomalies.
  • Strong analytical skills and the ability to communicate complex ideas.
  • Ability to innovate on statistical methods and deliver customer-centric, data-driven approaches.
  • Familiarity with customer-centric data-driven approaches and people-based marketing strategies.

Benefits:

  • Equal opportunities for growth and development.
  • Diverse and inclusive work environment.
  • Cross-functional collaboration and innovative projects.

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