Data-Driven Marketing Mix Modelling Expert

5 days ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €80,000
Job Description:

Select how often to receive an alert.

  • Category: Insights and Analytics
  • Country/Region: Ireland

We are on a mission to deliver best-in-class marketing effectiveness through data-driven insights.

We are looking for a results-oriented Analyst to lead and execute our Marketing Mix Modelling (MMM) initiatives.

If you thrive in a fast-paced environment and enjoy working across teams to uncover actionable insights, this is your opportunity to make a real impact.

As an Analyst, you will be responsible for driving end-to-end execution of MMM projects, ensuring high-quality data analysis, and collaborating with internal stakeholders and agency partners.

Your insights will play a crucial role in optimizing marketing investments across multiple channels, enabling smarter business decisions.

A Taste of What You'll Be Doing

  • MMM Program Delivery
  • Lead and manage end-to-end MMM project timelines to ensure timely delivery of insights and recommendations.
  • Collaborate with cross-functional teams including Marketing, Finance, Analytics, and external agency partners to align on objectives, project scope, and deliverables.
  • Oversee the full modelling process - from data collection and preparation to model calibration and reporting.
  • Proactively identify and mitigate risks or potential roadblocks to project success.
  • Deliver clear, actionable insights to inform and optimize marketing investment decisions.

Key Responsibilities

  • Lead data collection and validation to ensure high-quality inputs for MMM models.
  • Manage and ensure integrity of large datasets from multiple sources.
  • Distil complex findings into clear, actionable insights and recommendations for Marketing/Strategy teams.
  • Contextualise performance data to enhance insight relevance.
  • Support budget and scenario planning analysis using model outputs.

Requirements

  • 1-2 years of hands-on experience managing or analyzing Marketing Mix Models (MMM), ideally within FMCG.
  • Strong background in cross-functional project management with the ability to juggle multiple priorities effortlessly and deliver high-impact insights.
  • Basic knowledge of analytical engines such as R, SAS, Python for MMM modelling and an understanding of multiple-variable regression modelling.
  • Strong grasp of marketing metrics, KPIs, and performance measurement frameworks as well as experience handling large datasets and databases (SQL is a plus).

Benefits

  • Comprehensive benefits package that provides support throughout life events.

Our Culture

  • Driven by a vision to be the world's best-performing snacks-led powerhouse.
  • Culture celebrates boldness and empowers people to challenge the status quo, achieve results, and win together.
  • Focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas.

  • Marketing Mix Modelling Analyst

    2 weeks ago

    Dublin, Dublin City, Ireland Kellanova Full time

    Join to apply for the Marketing Mix Modelling Analyst role at KellanovaAt Kellanova, we are on a mission to deliver best-in-class marketing effectiveness through data-driven insights. We are looking for a results-oriented MMM Analyst to lead and execute our Marketing Mix Modelling (MMM) initiatives. If you thrive in a fast-paced environment and enjoy working...

  • Data-Driven Marketing Insights Specialist

    6 days ago

    Dublin, Dublin City, Ireland beBeeMarketing Full time €70,000 - €95,000

    Job SummaryWe are seeking a highly skilled Marketing Mix Modelling Analyst to lead and execute our marketing initiatives.Develop and implement data-driven insights to inform and optimize marketing investment decisions.Collaborate with cross-functional teams to align on objectives, project scope, and deliverables.Analyse complex data sets to distil clear,...

  • Marketing Mix Modelling Analyst

    6 days ago

    Dublin, Dublin City, Ireland Loyalty Rules Full time

    Select how often (in days) to receive an alert:Date: Aug 13, 2025Category: Insights and AnalyticsCountry/Region: IEState:City: DublinWorkplace: HybridDescription:At Kellanova, we are on a mission to deliver best-in-class marketing effectiveness through data-driven insights.We are looking for a results-oriented MMM Analyst to lead and execute our Marketing...

  • Results-Oriented Marketing Mix Modelling Professional

    1 week ago

    Dublin, Dublin City, Ireland beBeeOpportunity Full time €50,000 - €70,000

    Job Description:">We are seeking a results-driven Marketing Mix Modelling Analyst to lead and execute our Marketing Mix Modelling initiatives. The ideal candidate will have a strong background in cross-functional project management, with the ability to juggle multiple priorities effortlessly and deliver high-impact insights.">About the Role:">The MMM Analyst...

  • Data-Driven Marketing Solutions Professional

    5 days ago

    Dublin, Dublin City, Ireland beBeeAnalyst Full time €64,892 - €85,123

    Marketing Effectiveness LeadWe are on a mission to deliver best-in-class marketing insights through data-driven analysis.We seek a results-oriented professional to lead and execute our Marketing Mix Modelling (MMM) initiatives. If you thrive in a fast-paced environment and enjoy working across teams to uncover actionable insights, this opportunity is...

  • Data-Driven Marketing Expert

    6 days ago

    Dublin, Dublin City, Ireland beBeeMarketing Full time €89,034 - €105,330

    We are seeking a seasoned Marketing Data Analyst to drive data-driven marketing initiatives.About the RoleThe ideal candidate will be responsible for developing and executing advanced marketing analytics models, leveraging their expertise in data analysis and interpretation.Key responsibilities include:Developing and implementing marketing attribution models...

  • Data Driven Marketing Manager

    1 week ago

    Dublin, Dublin City, Ireland beBeeOperations Full time €91,666 - €133,333

    Marketing Operations ManagerWe are seeking a highly skilled Marketing Operations Manager to join our team. The ideal candidate will have a strong background in marketing analytics, business intelligence, and operations.The Marketing Operations Manager plays a crucial role in sustaining and enhancing the effectiveness of the Marketing department. This...

  • Senior Business Intelligence Analyst

    7 days ago

    Dublin, Dublin City, Ireland beBeeData Full time €80,000 - €150,000

    Data Science Manager, MarketingAt Google, we start with the user and end with technology, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems – from the everyday to the epic, from the mundane to the monumental.About the RoleYou will lead projects, translating business problems into...

  • Data-Driven Marketing Manager

    1 week ago

    Dublin, Dublin City, Ireland beBeeMarketingAnalytics Full time €80,000 - €120,000

    Job Title: Data-Driven Marketing ManagerRole Summary:This is a crucial role within the broader Marketing Operations (MOps) team where you will lead strategic global initiatives to enhance the team's effectiveness within the Marketing department and beyond. You will serve as a trusted analytics partner to Marketing teams, delivering actionable insights that...

  • Data Science Manager, Marketing

    2 weeks ago

    Dublin, Dublin City, Ireland Google Full time

    Data Science Manager, Marketing at GoogleJoin to apply for the Data Science Manager, Marketing role at GoogleGet AI-powered advice on this job and more exclusive features.ResponsibilitiesProvide support in media strategy, measurement, and optimization that requires expertise in advanced analytics work, with special focus on Marketing Mix Models...