Marketing Strategy Coordinator
5 days ago
**Job Description**
Cpl Healthcare is seeking a talented Digital Marketing Executive to join our growing e-commerce organisation in North Dublin. This exciting opportunity requires a unique blend of creativity, strategic thinking, and technical skills to drive marketing initiatives and grow with the brand.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies across various channels, including ad campaigns, social media, and email marketing.
- Manage B2B marketing initiatives, fostering relationships with corporate clients, and driving corporate sales.
- Lead product development from ideation to release, including new product research, strategising, and planning.
- Collaborate on brainstorming sessions for creative content, including ad design, social media posts, and product design.
- Effectively navigate and utilise CRM systems, including Smarketing Cloud and Shopify, for customer relationship management and data-driven decision-making.
- Develop and execute targeted email marketing campaigns ensuring optimal engagement and conversion rates.
- Implement comprehensive social media strategies using tools like META Business Suite, Canva, and Shopify Social Media across platforms such as Instagram, Facebook, TikTok, and LinkedIn.
- Manage and update the website content seamlessly through the Shopify CMS, ensuring a user-friendly and visually appealing online presence.
- Monitor and manage feedback and reviews through platforms such as Survey Monkey, Google Forms, and Trustpilot, ensuring positive brand representation and addressing customer concerns.
**Requirements**
- Minimum 2+ years previous experience in a similar role within eCommerce.
- Marketing degree or equivalent.
- In-depth knowledge of marketing strategies, digital marketing, and campaign development.
- Knowledge and experience navigating META Business Suite, Google Ads Manager, Klaviyo (or similar email marketing platform), Canva, Instagram, Facebook, TikTok & LinkedIn.
- Ability to analyse data, interpret trends, and make data-driven decisions using Excel, Google Analytics, and Shopify Analytics.
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