Marketing Strategy Leader

4 days ago


Dublin, Dublin City, Ireland Musgrave Limited - Group Full time

About Us

Musgrave Limited - Group is a leading retail and wholesale business in the UK and Ireland. We are committed to delivering high-quality products and exceptional customer service.

Job Summary

We are seeking a highly motivated and experienced Marketing Strategy Leader to join our team. The successful candidate will be responsible for developing and executing marketing strategies that drive commercial growth and brand development.

Key Responsibilities

  • Work closely with the Marketing Manager and store managers to direct and implement commercial and brand strategies, ensuring consistency and clarity of message across all elements of the brand plan.
  • Develop and maintain effective relationships with key stakeholders, including suppliers and store managers, to deliver on the brand strategy.
  • Manage marketing budgets and plans, ensuring alignment with business objectives.
  • Actively liaise with store management teams to improve overall customer journey and experience in-store.
  • Understand sales performance and drivers, working with key stakeholders to plan CRM strategies and monthly campaigns.
  • Manage social media plans and strategies for Musgrave Retail Stores.
  • Have a strong understanding of the MRS customer segments and how their functional and emotional needs are met.

Requirements

  • Strong marketing background, with experience in developing and executing marketing strategies.
  • Excellent communication and project management skills.
  • Ability to work effectively in a fast-paced environment.
  • Proven track record of driving commercial growth and brand development.


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