Omnichannel Marketing Lead

4 days ago


Dublin, Dublin City, Ireland Novartis Farmacéutica Full time
About the Job
We are seeking a highly skilled Commercial Excellence Lead to join our team at Novartis. In this role, you will be responsible for driving customer engagement and commercial strategy, working closely with cross-functional teams to develop and implement customer-centric strategies.

This role involves understanding customer potential and motivations, targeting and segmentation, and providing leadership on customer-specific content.

Our ideal candidate will have a strong background in commercial excellence, sales, marketing or a related field, and experience in omnichannel marketing and resource optimization.

In addition, this role leads on fieldforce productivity KPI's, data driven insights and leading capability-building approaches for field force and marketing teams.


Key Accountabilities
  • Develop and implement customer-centric strategies that enhance customer experience and optimize commercial performance.
  • Work closely with cross-functional teams to understand customer needs and preferences.
  • Develop targeted marketing campaigns to meet customer needs.
  • Oversight of the sequencing of omnichannel engagement steps, tailoring customer experience journeys.
  • Ensure optimal allocation of time and channels through dynamic resource optimization.
  • Lead initiatives for the optimal allocation of time and channels using Dynamic Resource Optimization (DRO).
  • Harmonize core KPIs and generate closed-loop insights on customer behaviors and activities.
  • Lead capability-building initiatives for FF and marketing teams.


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