Digital Marketing Strategist

11 hours ago

Dublin, Dublin City, Ireland beBeeInnovation Full time €60,000 - €80,000
Key Role for Digital Marketing Expert

This is a pivotal position for an experienced digital marketing specialist who excels in PPC and is driven to discover innovative ways of generating demand in a world informed by AI.

Responsibilities:
  • Understand the overall marketing strategy and manage key priorities within the Marketing plan, taking responsibility for achieved results.
  • Develop and maintain strong day-to-day relationships across departments, with agency partners and with the team.
  • Manage personal workload, taking responsibility for deliverables and achievement of results.
  • Provide support to colleagues on idea generation and decision making.
  • Contribute to the development and implementation of team goals. Manage personal objectives, and provide support on developing team goals and implementing objectives.
Specific Responsibilities:
  • Responsible for delivering the annual digital marketing calendar to drive inward demand for multiple products via PPC, SEO, Paid and Organic Social.
  • Manage and optimize paid search campaigns to achieve KPIs and revenue goals.
  • Conduct ongoing keyword research, ad copy testing, bid strategy adjustments, and landing page optimization.
  • Work with the internal Digital Team to track and optimize performance.
Reporting:
  • Provide regular reports with actionable insights on website traffic, digital campaigns for all products, and identify areas for improvement and conversion.
  • Monitor campaign performance daily and proactively adjust to hit channel targets.
  • Empower the team to track engagement from marketing/digital activity.
  • Provide digital analytics for the company, provision and interpretation of relevant online/digital activity & performance data and analytics.
Industry Trends:
  • Stay ahead of changes in the digital landscape and regulation, ensuring the marketing team are informed and engaged with a plan to navigate these changes.
  • Conduct regular competitor analysis, and benchmark performance and KPIs per digital channel.
  • Act as an advocate of online, digital and social within the company.
E-commerce:
  • Work with the Digital Marketing Manager on our overall e-commerce strategy and programme on how we improve conversion rates through e-commerce journeys with relevant business areas.
Agency Management:
  • Manage the relationship with our external Agency providing insights, feedback and regular interaction to ensure the effectiveness of our campaigns.

Requirements:

  • Strong expertise in PPC – developing, activating and tracking.
  • Strong expertise in using data and research to drive actions.
  • Demonstrated ability to identify and deliver new ways of doing things.
  • Strong commercial acumen and understanding of profitability drivers.
  • Passion for driving change and delivering innovation.
  • Good communication (verbal and written) and presentation skills.
  • Demonstrable record of inter-departmental collaboration.
  • Strong attention to detail and project management skills.
  • 3rd level qualification in Business/Marketing or related discipline.
  • Ideal insurance product and market experience.

About Us:

We are one of Ireland's largest financial institutions with a presence across a range of financial services markets. We have over 1.5 million customers. For over 80 years, we've been helping people look after their life insurance, pension and investment needs, and more recently their health insurance.

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