Media Planning Specialist
6 days ago
About the Role:
We are seeking a highly skilled and experienced TV Commercial Manager to join our Marketing Department. In this role, you will be responsible for driving data-driven marketing strategies that deliver exceptional TV experiences to customers across Ireland.
Your Key Responsibilities:
- Support TV base planning and campaign targeting (Churn, Winback) by analyzing customer data and developing actionable insights.
- Use Tableau and Excel to analyze customer data and develop actionable insights that drive business results.
- Oversee end-to-end campaign management of Sky Q box/Sky Glass Migration initiatives to ensure customers receive the best possible Sky TV experience.
- Collaborate with Sales Operations to deliver churn KPIs, including Save Rate, Cost Per Save, and Net revenue Change, through briefing offers and new initiatives.
- Support TV Quarterly Planning and in-quarter performance management and mitigation by analyzing customer data and developing effective strategies.
- Develop data-driven propositions by using analytics, research, and econometrics to inform marketing decisions.
- Manage the TV budget related to quarterly offers, mitigation, and fixed marketing spend by analyzing customer data and optimizing marketing strategies.
- Work closely with UK equivalents to understand their trading performance, propositions, and activities, sharing campaign learnings and insight.
Your Skills and Qualifications:
- Proven track record of driving business growth and customer engagement through innovative marketing strategies.
- Excellent analytical skills with the ability to draw simple conclusions from complex datasets.
- Strong communication skills with the ability to turn analysis into compelling stories tailored to the audience.
- Ability to work independently to multiple deadlines and prioritize tasks effectively.
- Leadership skills with the ability to drive others to do better through challenging and supporting.
- Tech-savvy with capabilities in Excel, Tableau, and PowerPoint.
About Sky UK:
Sky UK is a leading media and telecommunications company delivering exceptional entertainment, unmissable live sport, and breaking news to millions of customers across Ireland. Our dynamic Marketing Department is dedicated to driving innovative marketing strategies that deliver results.
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