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Marketing Activation Specialist

3 weeks ago

Dublin, Dublin City, Ireland Imperial Brands Full time

About the Role

We are seeking a highly skilled Marketing Activation Specialist to join our Trade Marketing Team in Dublin. As a key member of our team, you will play a crucial role in supporting the implementation of a comprehensive program of activation initiatives across all trade channels.

Your mission will be to co-create, plan, and execute a full suite of marketing strategies that drive outstanding shopper experiences. This involves developing and implementing an omni-channel shopper activation plan, maximizing brand exposure and shopper touch points through events and targeted outlets.

As a Marketing Activation Specialist, you will oversee the Ignite platform, including e-commerce functionality, trade partner programs, communications, and brand advocacy. You will also manage the Ignite rewards program, set targets, handle cyclical reporting, and resolve customer queries.

This is a 12-month fixed-term opportunity for a motivated and results-driven individual who is passionate about delivering exceptional shopper experiences.