Strategic Product Launch Manager

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €80,000 - €100,000

**Job Title:** Senior Product Marketing Specialist

Product Success in the Market

We are seeking an experienced and strategic-minded Senior Product Marketing Specialist to drive product success in the market. As a pivotal role, you will be responsible for developing and executing go-to-market strategies, crafting compelling messaging, and enabling sales teams with tools and insights.

Success is measured by market growth, customer acquisition, and lifetime value.

  • Develop a deep understanding of the target audience, market trends, and competitive landscape
  • Research and document buyer personas and journeys, applying insights across sales tools and marketing content
  • Build and execute go-to-market (GTM) strategies for product launches, including pricing in collaboration internal stakeholders
  • Craft compelling messaging and positioning that resonates with B2B buyers and highlights the product's value
  • Analyse the competitive landscape and create enablement materials to support sales in competitive scenarios
  • Provide insights to product teams to inform future offerings
  • Create sales tools, training, and collateral to support internal and partner sales teams
  • Develop and update use cases based on client interviews to demonstrate product value
  • Champion the voice of the client by gathering customer experience insights through direct and indirect outreach
  • Collaborate with partners to identify joint market differentiators and enhance marketing effectiveness
  • Provide messaging for demand generation campaigns across content, digital, and event marketing
Key Responsibilities

The ideal candidate will have:

  • 10+ years of B2B product marketing experience
  • Proven experience with enterprise software, technology support and maintenance, or application managed services
  • Strategic thinker with hands-on execution in marketing strategy, GTM plans, messaging hierarchy, personas, and foundational product/service marketing content
  • Skilled in developing client go-to-market strategies, including solution and services definition, packaging, and positioning for leading tech, services, or software companies
  • Experienced in collaborating with sales leadership, field sales, and customer success teams to enhance the sales process and improve team proficiency
Benefits

Our company offers a comprehensive benefits package, including:

  • Competitive compensation that rewards achievement
  • Hybrid, flexible working model
  • Family Health, Dental & Vision Insurance from day 1
  • Life insurance & Income Protection
  • 23 days Annual Leave plus 2 company days with additional days earned based on your tenure
  • Generous Maternity & Paternity leave policies
  • 6% Pension match
  • €200 annual wellness benefits
  • €1,000 professional development benefit
  • Flexibility of working remotely from anywhere for up to 4 weeks per year
  • A dedicated Volunteer Day to give back to your community and support meaningful causes
  • Employee Assistance Programme

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