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Digital Marketing Specialist

2 weeks ago

Dublin, Dublin City, Ireland beBeeDigitalMarketing Full time €55,000 - €85,000

Job Summary:

  • We are seeking an experienced Digital Marketing Specialist to join our team. This role will be responsible for developing and implementing SEO strategies to improve organic search visibility and website traffic.
  • The ideal candidate will have a strong understanding of keyword research, analysis, and optimization, as well as experience with on-page elements such as title tags, meta descriptions, and internal linking structure.
  • This position requires collaboration with content creators to ensure SEO best practices are applied to content creation, including optimizing blog posts, landing pages, and multimedia.
  • The successful candidate will also be responsible for monitoring and analyzing the performance of SEO efforts using tools such as Google Analytics, Search Console, and third-party tools.
  • In addition, this role will involve performing competitive analysis to identify gaps in SEO strategies and making data-driven recommendations.
  • The Digital Marketing Specialist will work closely with web developers to ensure that any technical SEO issues are resolved.
  • This role also involves developing and executing link-building strategies to improve website authority and ranking.
  • The ideal candidate will stay up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices.
  • Responsibilities also include reporting on SEO performance, traffic metrics, and ROI, and providing recommendations for improvement.
  • Last but not least, this role includes managing local SEO efforts, optimizing for Google My Business and other local directories.

Key Responsibilities:

  • The successful candidate will design and set up Google Ads campaigns, including Search, Display, Shopping, and Video ads.
  • This role involves conducting keyword research to target the right audience and setting up ad groups based on campaign objectives.
  • The ideal candidate will write compelling and relevant ad copy that attracts clicks and aligns with campaign goals.
  • This position requires collaboration with designers to create visually appealing banners, videos, or other creative assets for display ads.
  • The Digital Marketing Specialist will perform keyword research using tools like Google Keyword Planner to identify high-performing, relevant keywords.
  • This role involves regularly updating and optimizing keyword lists by adding negative keywords, long-tail keywords, and optimizing bids.
  • The successful candidate will monitor campaign performance by analyzing metrics such as impressions, clicks, CTR, CPC, and conversions.
  • This role includes creating and delivering detailed reports on campaign performance, highlighting key insights and recommendations for improvement.
  • The Digital Marketing Specialist will adjust bids to maximize ROI and ensure efficient use of the campaign budget.
  • This role involves running A/B tests on ad copy, landing pages, and targeting to optimize click-through and conversion rates.
  • The successful candidate will test different bidding strategies and ad formats to improve performance.
  • This role includes setting up and managing conversion tracking in Google Ads to measure campaign success.
  • The Digital Marketing Specialist will analyze user behavior through Google Analytics and link data with Google Ads for better insights on conversion paths.
  • This role requires collaboration with web developers or designers to create optimized landing pages aligned with ads.
  • The ideal candidate will ensure landing pages load quickly, are mobile-friendly, and have strong calls-to-action (CTAs).
  • This role involves defining target audiences based on demographics, interests, behaviors, and search intent.
  • The successful candidate will set up retargeting campaigns to reach users who previously interacted with the website but didn't convert.
  • This role includes developing Google Ads strategies based on business goals, market trends, and competitor analysis.
  • The Digital Marketing Specialist will ensure campaigns align with the overall digital marketing plan.
  • This role involves monitoring and improving Google Ads Quality Score by enhancing ad relevance and optimizing landing pages.
  • The ideal candidate will maintain high-quality keywords and well-structured ad groups to reduce CPC and improve ad rank.
  • This role requires staying updated with Google Ads platform updates, new features, and best practices.
  • The successful candidate will adapt campaigns to changes in Google's algorithms, policies, and ad formats.