Ecommerce Trading Strategy Lead

3 days ago

Dublin, Dublin City, Ireland Life Style Sports Full time

We're a dynamic team that delivers exceptional experiences for our customers.

We believe in empowering athletes through innovative experiences, guided by our Brand values of Social, Inspirational, and Fearless.

We foster a vibrant, inclusive culture for our team and have been recognised as one of Ireland's Best Employers.

As a Senior Ecommerce Trading Manager, you will oversee daily trading and analytical performance, implementing long-term strategic changes to drive growth.

You'll maximise online sales and enhance user experience through data-driven insights, collaboration with key teams, and targeted strategies.

This role requires a combination of analytical expertise, market insights, and technical skill to drive site performance and deliver an outstanding customer experience.

Ecommerce Trading & Site Performance

  1. Manage ecommerce site operations, ensuring optimum trading performance and smooth execution of content, promotions, and product launches.
  2. Collaborate with buying and supply chain teams to identify stock opportunities and align product availability with online demand.
  3. Analyse key site metrics like conversion rates, AOV, traffic, and bounce rates to drive improvements and meet ecommerce KPIs.
  4. Assist in defining budget sales and margin growth targets based on previous online performance and future opportunities.

Analytical Analysis & Reporting

  1. Use data and analytics to review site performance, identifying trends and opportunities to improve sales and customer engagement.
  2. Provide actionable insights to the team regarding site performance and customer behaviour to shape strategies and inform decision-making.
  3. Conduct in-depth analysis and regular reporting on campaign effectiveness, product performance, and trading opportunities.
  4. Analyse search insights both on-site and externally and collaborate with paid media teams to identify untapped demand opportunities.

UX Optimisation & Site Recommendations

  1. Regularly review website user experience, identifying pain points and opportunities for improvement through data analysis and customer feedback.
  2. Work closely with development agencies to make informed recommendations for design and functionality changes aimed at increasing user engagement and conversion rates.

Single View of Customer & Personalisation Strategy

  1. Assist in defining and implementing a Single View of Customer strategy, unifying data across channels to create a holistic understanding of the customer journey.
  2. Manage and enhance personalisation strategy on ecommerce site, presenting customers with relevant products, promotions, and content based on browsing and purchase history.
  3. Work with marketing teams to leverage customer insights to enhance targeted campaigns, customer communications, and personalisation initiatives.
  4. Drive adoption of personalisation tools and technologies to enhance customer experience and improve conversion rates.
  5. Assist in developing robust CRM strategy to drive customer retention and engagement across multiple touchpoints.
  6. Define and execute RFM model to segment and target customers based on purchasing behaviours, optimising marketing efforts and improving customer lifetime value.

Key Requirements:

  1. Strong background in ecommerce trading and analytics, with at least 3-5 years of experience in an Ecommerce Trading Manager or similar role.
  2. Proficiency in Google Analytics, A/B testing, and data visualisation tools.
  3. Demonstrable understanding of user experience (UX) best practices, analysing and recommending improvements based on customer behaviour.
  4. Experience with personalisation strategies, using customer data to tailor product offerings and enhance customer journeys.
  5. Familiarity with ecommerce platforms.
  6. Experience working with CRM tools and defining customer segmentation strategies, including implementation of an RFM model.
  7. Experience with email marketing, CRM automation, and loyalty programs.
  8. Knowledge of SEO and digital marketing best practices.

About You:

  1. Excellent communication and collaboration skills, working cross-functionally with teams.
  2. Analytical mindset with strong attention to detail and ability to translate data insights into actionable strategies.
  3. Strong project management skills, managing multiple priorities and deadlines.

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