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Market Intelligence Lead
1 week ago
Role Overview
">The Director, Market Intelligence – CRM Market Insights will lead competitive intelligence efforts focused on ServiceNow's expansion and success within the Customer Relationship Management (CRM) market. This role supports the global Center of Excellence (CoE) team's transformation journey, driving deeper market insights and enabling closer engagement with field teams and customers.
This position contributes to strategic growth objectives by leading competitive intelligence initiatives specifically targeting the CRM market. The ideal candidate will support our global CoE team in their transformation to deliver deeper competitive insights, enabling increased alignment with field teams and direct customer interactions.
The successful candidate will develop actionable CRM market analyses, helping field sales and marketing teams effectively position ServiceNow's offerings. They will collaborate closely with senior leaders across Product Management, Sales, Marketing, and Corporate Strategy to influence M&A strategy, CRM-related product and go-to-market (GTM) programs.
This includes providing strategic competitive insights and direct support on key CRM-focused sales engagements. Additionally, the candidate will work with a network of partners, consultants, and industry thought leaders to gather external viewpoints, including understanding how commonly ServiceNow is in consideration for enterprise CRM deals.
Regularly, the Director will prepare and deliver executive-level CRM market intelligence briefings and updates to senior leadership and the board.
Key Responsibilities
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- Lead competitive intelligence initiatives targeting the CRM market
- Support the global CoE team's transformation journey
- Develop actionable CRM market analyses
- Collaborate with senior leaders across Product Management, Sales, Marketing, and Corporate Strategy
- Provide strategic competitive insights and direct support on key CRM-focused sales engagements
- Work with a network of partners, consultants, and industry thought leaders
- Prepare and deliver executive-level CRM market intelligence briefings and updates
