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Content Leader

3 weeks ago

Dublin, Dublin City, Ireland beBeeContentLeader Full time

Job Title: Content Leader

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About the Role:

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  • The successful candidate will lead our content strategy to ensure all customer communications are personal, engaging, and brand-right.">
  • You will bring together strategy, storytelling, and design thinking to lead a team of writers, designers, and content strategists.">
  • This role is pivotal in setting the direction for our customer base management team and the wider business.">
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Main Responsibilities:

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  • Define and own the content and design strategy for all customer base campaigns and lifecycle journeys.">
  • Champion brand voice, tone, and visual identity across direct channels.">
  • Lead creative ideation, ensuring content aligns with customer needs, lifecycle stage, and business goals.">
  • Oversee end-to-end creation of compelling, compliant, on-brand content across email, SMS, push, and app.">
  • Manage a library of modular content blocks, templates, and design systems for scalability.">
  • Translate data insights into creative approaches that drive engagement and conversion.">
  • Work closely with Lifecycle Campaign Managers and CRM Ops to build journey content that performs.">
  • Collaborate with product, compliance, and legal teams to ensure messaging is accurate and approved.">
  • Support campaigns across B2C and B2B customer journeys, adapting voice and structure accordingly.">
  • Lead the testing agenda across content, format, and creative performance.">
  • Stay ahead of trends in behavioural science, dynamic personalisation, and interactive content.">
  • Continuously improve readability, accessibility, and emotional resonance.">
  • Maintain exacting standards of clarity, compliance, and consistency across all touchpoints.">
  • Evaluate and embed tone of voice and brand guidelines for direct communications.">
  • Ensure appropriate contact governance and accessibility principles are followed.">
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About You:

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  • 8+ years in content, creative or design roles — with 3+ in a leadership position.">
  • Proven experience in CRM, lifecycle, or direct communications (email, push, SMS, app).">
  • A strong creative portfolio with examples of impactful lifecycle or campaign work.">
  • Experience leading multi-disciplinary teams (writers, designers, strategists).">
  • Exceptional storytelling, conceptual thinking, and strategic communication skills.">
  • Confident presenting ideas and creative rationale to stakeholders at all levels.">
  • Background in financial services, fintech, telco, or another regulated sector.">
  • Understanding of B2B and B2C content nuances.">
  • Knowledge of accessibility standards and inclusive design.">
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What We Offer:

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  • A market-leading pension scheme.">
  • A healthcare scheme.">
  • Family leave options.">
  • Two volunteer days per year.">
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Key Capabilities:

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  • Customer-centricity.">
  • Collaboration.">
  • Innovation promotion.">
  • Content design and writing.">
  • Stakeholder management.">
  • Digital marketing.">
  • CRM understanding.">
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