Regional Marketing Lead
4 days ago
This role involves leading regional marketing and commercialization for MAS+ by Messi across Rest of World (ROW) Markets.
You will act as a catalyst for innovative and differentiated consumer and trade marketing activity that is both effective and fit for purpose in the market context.
The ideal candidate will have experience in international marketing and brand development, preferably in the beverage, CPG and/or FMCG industry.
Key responsibilities include:
- Developing the ROW Launch Plan for MAS+ with supporting guidelines and launch tools.
- Building localized integrated activity plans following the MAS+ Global Brand Plans for current and future ROW markets that enhance sales and profitability.
- Metric-setting within the Mark Anthony Brands KPI performance framework and managing performance across all markets.
- Driving business insights through market research and competitive intelligence that lead to a clear understanding of existing and future market dynamics.
- Presenting strategic recommendations and proposals to leadership, including commercial Country Management, articulating insights and potential business impacts in a clear and compelling manner.
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