Content Development Manager

3 days ago


Dublin, Dublin City, Ireland Cpl Healthcare Full time

Cpl Healthcare is seeking a Content Development Manager to lead the development and execution of a comprehensive content strategy for our Irish beauty and cosmetics brand. As a key member of the marketing team, you will be responsible for creating engaging content that drives brand awareness and fosters a positive brand image.

About the Role

The ideal candidate will have a deep understanding of social media platforms, particularly Instagram and TikTok, and have a proven track record of creating high-quality content that resonates with our audience. Your ability to stay on top of emerging trends and adapt our strategy accordingly will be crucial in maintaining our competitive edge.

  • Develop and execute a comprehensive content strategy that aligns with our brand's tone of voice and pillars.
  • Collaborate with the Social Media Manager to plan and execute content that supports key marketing initiatives.
  • Stay informed of industry trends, emerging influencers, and new platforms to continually refine and evolve our content strategy.
  • Assist in the analysis and reporting of content campaign performance, providing insights and recommendations to improve future initiatives.
  • Maintain an up-to-date content calendar in line with the broader business and marketing calendar.
  • Actively engage with the online community, responding to comments, questions, and feedback promptly while fostering positive relationships with followers and influencers.

Your Background

We are seeking a highly skilled and motivated individual with a Bachelor's degree in Marketing, New Media, or a relevant field. You should possess strong content creation and editing skills, with proficiency in tools such as InShot, CapCut, Adobe Photoshop, and Adobe Premiere Pro. Additionally, you should be confident and comfortable presenting on camera.



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