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Marketing Effectiveness Specialist
2 weeks ago
Here at Three, we've done things differently since day one.
We're a big-hearted energetic bunch, striving for a better-connected life.
The energy of our people, the pace at which we operate, and the thrill of making bold moves is exhilarating and addictive.
Magic happens when we power the connections that millions value, and you can feel it.
When these things combine, phenomenal things happen.
We encourage our employees to face their weaknesses, to really open themselves up to new tasks and projects in a super-charged and rich learning environment.
We want you to become the best version of yourself.
Join us as a Marketing Effectiveness Specialist This role is pivotal in supporting Marketing Media effectiveness and optimisation choices at Three Ireland.
Working with both Three and 48 brand teams and agency partners, this role is responsible for delivering Econometric Analysis using Market Mix Modelling so that we can understand the impact Media has on driving sales and brand heath.
From this, the Marketing teams and agency partners can understand show to spend multi-million pound media investment to maximize media Return on Investment and set media strategy.
What else it involves Ongoing management of Three Ireland Econometrics programmes, ensuring all data is delivered, quality checked on time, and results are complete and address internal and external marketing partners needs e.g.
Core, Boys and Girls, for Three and 48 brand.
Contributes to insights and recommendations of how to optimise Marketing/Media Spend to drive Brand Marketing KPIs such as Gross Connections, Awareness and Consideration across the Three Ireland brand portfolio Responsible for the contractual management of Econometrics external partners (Media Monks), ensuring they deliver high quality Econometrics results on time and in full.
Responsible for Econometrics in Ireland in any additional modelling and analytical requests that address business problems or questions.
Responsible for an annual Budget of €230,000 Fully responsible for the high-quality delivery of the quarterly Market Mix Models for Three and 48 brands in Ireland Responsible for all internal and external quarterly data collection process including liaising with multiple stakeholders and data owners accurately and on time, making sure all data is correct and on time for Model building.
Manages relationships with internal and external customers and agency partners e.g.
Zenith, Core, Boys and Girls etc while taking guidance from senior colleagues on brand and advertising strategy and commercial performance.
Works with internal and external partners in identifying the specific quarterly goals of the Market Mix Model delivery so that our Econometrics partner delivers the right insights first time.
Responsible for feeding key learnings from Econometrics back into the business to support future planning.
Manages the agency relationship and quality of delivery of quarterly presentations and reports from our MMM agency partner Media Monks.
The skills we're looking for Degree educated or equivalent in a numerate subject 4+ years experience data statistics and insights Media effectiveness knowledge an advantage Works with limited supervision on developing optimum reporting and insights for key stakeholders Analyses data with limited supervision to share an understanding of customer and market conditions that enables maximum return on investments.
Works with limited supervision and technical guidance on organizing, processing data to achieve business needs Works with limited supervision and technical guidance on analysing data trends in reports to help guide choices.
Uses knowledge and skills to work with guidance and training on planning, organizing, prioritizing activities to efficiently meet business goals.
Benefits of Working at Three Flexible working with our new Hybrid model, our employees will enjoy more flexibility working from home and our office locations (3 days per week office based).
Please see job description for the office location of this role Competitive salary, annual performance bonus & pension contribution 25 days holidays plus 2.5 company days Annual Leave buy or sell (buy or sell up to 5 days AL each year) Healthcare Insurance through our flexible benefits programme Life assurance, phone & laptop, subsidized canteen Access to learning & development tools such as LinkedIn Learning Free on-site parking There's a lot more to us than meets the eye.
You may think you know us, but we're full of surprises.
Intrigued?
Join us and Be Phenomenal.
Apply now at: #Jobs At Three, we are committed to diversity and inclusion.
As Ireland's largest mobile telecommunications provider, we provide a better connected life for our diverse customer base, and want our teams to reflect this.
We welcome and celebrate all identities and strive to create a culture of belonging where employees can thrive as their authentic selves.
If you do not 'tick every box' in this job description, you likely have other valuable skills that would make you a great fit for one of our teams.
If you feel this role is for you, then please apply
If you require reasonable adjustments for your interview, please let us know when scheduling your interview, or alternatively, please email Apply now at Three,
