Crm Manager

2 days ago


Dublin, Dublin City, Ireland Alternatives Full time

We are seeking an experienced CRM Manager to join a dynamic Marketing & Digital Team.
This is a fantastic opportunity to lead retention marketing efforts in an omni-channel environment, leveraging data-driven insights to enhance customer loyalty and value.

About You
Experience: 3+ years in a CRM role with proven success in loyalty/CRM strategies and implementing data-driven marketing initiatives.Data-Driven: Strong track record in translating multiple data sources into actionable customer insights to drive decision-making.Customer-Centric: Deep understanding of customer behaviour and value drivers within retention models.Tech-Savvy: Confidence using email and marketing automation platforms, on-site personalisation tools, SMS, and direct mail.Analytical & Detail-Oriented: Process-driven mindset with excellent analytical and Excel skills to interpret and report on data insights.Collaborative & Proactive: A self-starter and team player, confident working across stakeholders to deliver impactful results.Organised: Skilled in planning, prioritising tasks, and monitoring performance to achieve objectives.Key Responsibilities
Team Leadership: Manage and develop a customer data analyst to support CRM objectives.Retention Strategy: Develop and implement CRM and loyalty marketing strategies to drive purchase frequency and customer value.Data Insights: Analyse customer data and share performance insights with actionable recommendations for retention improvements.CRM Growth: Plan and drive growth in the CRM database within an omni-channel environment.Communication Flows: Optimise email and automated communication flows, creating new flows based on insights in timing, targeting, and content.Creative Briefing: Develop creative briefs for designers and copywriters to produce effective, high-quality assets.Technology Management: Manage third-party technology partners and oversee a strategic roadmap for improving customer experiences through technology.Testing & Optimisation: Lead A/B testing to refine engagement strategies and content.Customer Experience: Monitor NPS and customer feedback, identifying areas for improvement to enhance customer satisfaction.Competitor Analysis: Stay ahead of market trends by monitoring competitor campaigns and shaping future strategies.Whats On Offer
Flexible Working: Hybrid model with 3 days on-site and 2 days remote per week.Generous Benefits:Colleague discountCompany pensionHealthcarePaid maternity and paternity leaveSick-pay schemeWellness initiativesFlexi-Wage: Choose your own pay cycleThis role is perfect for a results-driven CRM professional who thrives in a fast-paced, collaborative environment and is passionate about leveraging data to build meaningful customer experiences.

Apply now and become part of a team shaping the future of customer loyalty and engagement

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