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Head Of Marketing, Dublin City

1 week ago

Dublin, Dublin City, Ireland Tn Ireland Full time

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Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages.
Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States.
Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands.
MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion.
We trust those closest to the work to do what's right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin.
We're thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.

While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too.
That's why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.

What you'll do As our new Head of Marketing , you will be responsible for leading regional marketing and commercialization for MAS+ by Messi, across Rest of World (ROW) Markets.
Act as a catalyst for innovative and differentiated consumer and trade marketing activity, that is both effective and fit for purpose in the market context.

Additional key responsibilities include: Lead the development of the ROW Launch Plan for MAS+ with supporting guidelines and launch tools.
Build localized integrated activity plan following the MAS+ Global Brand Plans for current and future ROW markets that enhance sales and profitability.
Set metrics, within the Mark Anthony Brands KPI performance framework, and manage performance across all markets.
Drive business insights (through market research and competitive intelligence) that leads to a clear understanding of existing and future market dynamics.
Present strategic recommendations and proposals to leadership, incl commercial Country Management, articulating insights and potential business impacts in a clear and compelling manner.
Own the ROW Launch Plan for MAS+ with supporting guidelines and launch tools as well as inspire in-market teams to deliver outstanding results.
What You'll Bring: Bachelor's Degree in Marketing, Advertising, Business or a related field.
12+ years' experience in international marketing and brand development, preferably in the beverage, CPG and/or FMCG industry.
Agency management experience across Media, PR and general communications.
Commercial and project management experience.
Fluency in Spanish, both written and spoken, is an advantage.
Who you are: Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
Ability to operate at both a strategic and executional level; ideate and directly execute.
Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks.
Move at pace.
Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.
Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
Actively care & develop; championing our culture and cultivating trust.
Excellent communicator, compelling storyteller and fascinated by consumer behavior.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration.
If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

________________________________________________________________________
At MABIUC, we live by our 5 Core Values every day: Sense of Urgency Our business moves fast and so do we.
We understand the power of now.
We have relentless drive and believe if it can be done, we're the ones who will do it first.

Authenticity We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
When we have the best intentions for all, we create space to be our whole selves and do great things together.

Our lives are complicated enough.
So why use 50 words when you can use 5?
We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility Egos distract us.
When we're humble, we're open to listen, take feedback and change direction quickly.
We're here for each other, and together we do great things.

Trust We respect and rely on each other.
Trust is the backbone of our relationships, and we work hard not to break it.
This level of trust allows us to be all-in and take comfort in the support of our teams.

________________________________________________________________________
Mark Anthony Brands is an equal opportunity employer.
We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.

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