Marketing Manager

1 week ago

Ballina, Mayo County, Ireland Alternatives Full time

Marketing Manager
Location: Wicklow / Hybrid | Permanent, Full-Time
Alternatives is proud to partner with East Coast Credit Union in the recruitment of a Marketing Manager, a pivotal new role within a progressive, community-focused financial institution.
East Coast Credit Union is an established and trusted credit union based in Wicklow, with a strong commitment to delivering member-first financial services.
As the organisation continues to grow and evolve, this newly created role offers the opportunity to lead its marketing function and enhance its engagement with members and the wider community.
Role Overview
The Marketing Manager will take ownership of developing and implementing East Coast Credit Union's marketing strategy.
This role will involve managing all marketing activity across digital and traditional channels, supporting member communications, and ensuring brand consistency and visibility.
Key Responsibilities
Lead the development and execution of integrated marketing campaigns across all channels (digital, social, in-branch, print).
Manage the Credit Union's online presence, including website content, email communications, and social media.
Develop clear, professional, and engaging content to support member education, product promotion, and community engagement.
Work closely with internal teams and external suppliers (designers, printers, media agencies) to deliver high-quality, on-brand outputs.
Track and report on marketing performance, using data to inform future campaigns.
Represent the Credit Union's values and community ethos in all marketing efforts.
Candidate Profile
Minimum of 6 years' experience in a marketing role, ideally within financial services, credit unions, or member-based organisations.
Strong experience in digital marketing, campaign management, and content creation.
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously and deliver results to deadlines.
Strategic thinker with hands-on capability and attention to detail.
Familiarity with CMS, email marketing platforms, and social media tools.
Why Join East Coast Credit Union?
This is an opportunity to contribute to an organisation with a strong purpose and a deep connection to the local community.
The role offers the autonomy to shape marketing initiatives and play a key role in the Credit Union's continued growth and member engagement.
For more information please contact Eimear Walsh in Alternatives or click apply below.
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